Second in our brand spotlight series is SimplyClean! SimplyClean make people and planet friendly, effective cleaning and body products, from their factory in Lismore, in the heart of the Northern Rivers region of NSW since 2012. I asked owners Becky and Huw Jones to tell me a little more about their business.
1. What inspired you to start your business? Our dream was to create a brand of home cleaning products using healthy and eco-friendly ingredients and based on strong, community-minded ethical principles.
2. What are the values you uphold in your business? Our mission is to create and supply the safest and best performing eco cleaning products with integrity and honesty, be gentle to people and the environment, and through our own actions encourage, inspire and educate others to better look after our health and our planet. At SimplyClean we don’t just say we care for the planet, we do care for the planet. Every time a SimplyClean bottle is sold, we donate 5 cents to the Friends of the Koala, a local organisation that rescues and rehabilitates injured and sick koalas, and then releases them back to their habitat. So far we have donated over $35,000. We have personally planted over 2000 rainforest trees on our property in the Northern Rivers.
3. What you love/find most challenging about running your business? I just love getting feedback from customers. Overwhelmingly the feedback is not surprisingly super positive and we share this feedback with our staff as they get a real kick knowing what a great product they are producing. But occasionally we get a customer saying a product has not performed to their expectations and that’s really valuable to us as well as it means we look at how we can improve the product even further. That’s why we have one of the best performing cleaning ranges in Australia.
4. Your favourite product from your range and why? Lemon Myrtle Laundry Powder: It was one of the first SimplyClean products we created. It ticks all our value-boxes. It is healthy for people and the planet (it is toxin, sensitiser and irritant free). It is really high quality and can be used in cold and hot washes, and in front and top loaders. It does not contain the fillers that you get in the main supermarket brands, which means you only have to use a third of the amount to get a great result. It is biodegradable, and grey water and septic safe. It is cruelty free and vegan. It is palm oil free.
Vessel stocks SimplyClean’s amazing Lemon Myrtle Body Wash, Lemon Myrtle Dishwasher Powder, Lemon Myrtle Laundry Powder, and Stain Remover Powder.